Buyer Behaviour and Analysis Essay Example | Topics and Well Written Essays - 2000 words

Buyer Behaviour and Analysis - Essay Example Consumers believe that a good brand name symbolizes high quality. The purpose of this study is to identify the reasons behind the adherence of consumers towards products that have a high brand image. Developing a good brand image is every firm’s objective. It helps to gain superior advantage over other firm in the industry and leads to generating higher sales. In order to develop brand image it is essential that the product is of high quality and meets customer requirements correctly. In respect of consumer behaviour, it is seen that consumers are largely driven towards purchasing those products that have a good brand image. High brand image indicate better quality products which helps attracting greater number of consumers. In case of high end products, brand image is also associated with luxury and greater social impact. A healthy brand image is therefore seen to influence consumer behaviour in a positive way (Nandan, 2005). The market for a single product can be flooded with numerous brands. It becomes difficult for consumers to decide which one is of the best quality. Instead of wasting time analyzing each brand, they are motivated to buy those products that already have a good reputation in the market. Consumers believe that quality and reputation go hand in hand. When consumers purchase a product that has a high brand image they automatically develop a trust upon the brand and view it to be of high quality (Jamal and Goode, 2001). Many consumers feel an increased level of satisfaction when they use a product that has high brand image. Brands are seen to infuse certain emotions and actions upon the behaviour of consumers. Such cognitive and virtual attributes of brand image drives consumer’s into purchasing specific products. It is seen that when an individual wears a branded watch, they experience a higher level of satisfaction although there is technically not much of a difference between a branded watch and an

Entrance to High school should not be automatic Essay

Entrance to High school should not be automatic - Essay Example It is in High School where teenagers begin shaping their minds with a clear focus of what they want to be in life. Students experience more independence as seen in their choice of elective subjects. High School plays a key role in shaping Self-esteem and Self-Efficacy, which are indispensable skills in the search and attainment of opportunities in the society (Iversen, J. 2006). However, not all students enrolled for High School become a success. There are innumerable cases of gangster groups formed in High School. A study also shows that most narcotics users began practicing the same while in High School and moreover, the number of High School dropouts keeps increasing daily. Jago (2000) ascribes the enrollment of ill-equipped and lazy students as the main cause of failure and indiscipline among high school students. Most 9th graders soon find themselves in a new, dynamic environment. If the elementary program did not prepare them for the environment, catching up is a race against t ime. Many of those who cannot measure up for this â€Å"play the fool and cover up for what they do not know.† However, it is also true that most of these students develop laziness after they join high school and not before it. A student who comes from a background of strict observation will relent from his duties in the absence of the observer. Again, most private schools base their enrollment on a competitive application and interview process, leaving the applicants to wait nervously for an opportunity in these schools. This means that the school administration is aware of both the weaknesses and strengths of their young students before they join the school. It also implies that private schools enroll a group of students who can learn and grow sufficiently in them. This is not so in Public Schools, where one only needs to have the grades to qualify for the school. However, Automatic enrollment in High Schools brings about a diversity of behavioral patterns, making the schoo ls more dynamic and challenging than private schools. Automatic admission also means that the chances of a student attending his school of choice are 1 out of 12. The process of admission requires that an applicant identifies 12 schools, and the schools' board selects the most suitable school for them. The criteria for selecting the school range from geographical location to the capacity for specialized programs (Jago, 2000). The implication of these is a roaming mindset that there is no need to work hard in elementary school since a place is assured, no matter what. Hence, to enroll the appropriate in every school, we may consider introducing a more intensive selection process. Jago (2000) also identifies students who are genuinely not interested in High School. She states that their lack of interest in high school education contributes significantly to the D's and F's observed throughout their 4 years. She proposes an alternative 2 year program where these students join apprentice ship before High School. In such a scenario, those interested in High School will work hard to qualify while those not interested will find an alternative program, instead of going through the four years as failures. Reflecting on this debate, a decisive response to several questions can be drawn accordingly. 1. The arguments against â€Å"Automatic Enrollment to High School† are inexhaustible thus; this is the explanation many